An article by Forbes explains how designer Danielle Guizio built and empire with only $400. Reading the article is explains that Danielle dropped out of fashion school and decided to create her own business in her parent’s basement where she now has the likes of Kylie Jenner, Bella Hadid and Hayley Baldwin wearing her designs.
Forbes explains that Danielle had no financial backing but used social media as a platform to get followers and turn fans into sales. "From the days of Myspace to Twitter and Instagram, Guizio took advantage of her digital networks and understood early on that a strong social media presence and leveraging influencer marketing would be the most effective."
Forbes describes Daniella as a " committed designer who takes her craft seriously." Daniella is conscientious when it comes to what colour and fabric she uses and is very selective when aligning her brand with partners. Overall, she has become a "disciplined designer in multiple categories without formal design experience."
Reading this article its really interesting and inspiring to get the insights on how Daniella became so successful. In todays’ generation a lot of businesses are making their platforms through social media due to growing up with technology.
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